Title: Digital Marketing Specialist

Location:

Alpharetta, GA, US, 30009

Group: Emerging Businesses Group

Division: Geogrid

Job ID: 16204

it's what's inside that counts

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There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:

Day 1 Benefits Coverage with low cost Medical, Vision and Dental
Day 1 Paid-time Off and Vacation
4.5% Company Match 401(k) Plan
$500 Annual Company-paid Lifestyle Benefit
Competitive Compensation and Bonuses
Company-paid Life and Disability Insurance
Employee Stock Purchase Plan
Training and Advancement Opportunities

Why This Job

CMC provides an excellent opportunity to learn the steel, construction reinforcement and ground stabilization industries and to grow in your career. Whether you will spend your day brainstorming in an office cubicle, operating a crane, running manufacturing equipment or troubleshooting technical obstacles, at CMC, you’ll get the training and support from your team that you need to excel in your role and reach your full potential.

What You'll Do

Collaborate with the regional marketing teams to enable their day-to-day activities by aligning processes, implementing best practices, driving efficiencies, adopting new technologies, and optimizing performance
Work closely with the Marketing Automation Manager to optimize processes, data flow, and data quality between the different tools in the martech stack
Own all social media channels, develop an editorial social media calendar that incorporates timely content on upcoming promotions, events, and evergreen content
Schedule social media content, monitor social channels, implement new social media tools and features, and respond to all social engagement in a timely, friendly, and professional manner
Serve as the subject matter expert (SME) for a variety of operational tools, including GoToWebinar, Wistia, HootSuite, PathFactory, Docebo, and SurveyMonkey
Serve as the primary point of contact for questions on said software and for any success managers provided by said software
Provide education and training on said software to new and existing marketing employees
Actively seek out new features and usages of said software and bring new opportunities to the regional teams
Maintain related process documentation and any other governance/policy documentation related to said software
Measure and optimize digital operations performance, by working with the Strategic Marketing Analyst to develop and maintain reports that demonstrate digital operations performance
Use data to identify trends and suggest creative ways to attract more customers, increase our online presence, and improve our overall marketing and sales efforts

What You'll Need

Strong copywriting and copy-editing skills
Ability to deliver creative content (text, image and video) quickly with minimal supervision
Understanding of digital operations and social media metrics and best practices: able to interpret the results and take action to increase effectiveness of social campaigns
Must be able to follow brand guidelines, including the ability to elevate and enhance the overall brand voice
Must be able to stay composed, objective, conversational, patient and confident in online and offline communication

Your Education

Bachelor’s degree in marketing, business, economics, or finance

We are CMC, a Fortune 500 company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years — and we’re just getting started.

If you’re ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward. Let's build a better world!

CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.