Title: Director of Marketing - Americas

Location:

Alpharetta, GA, US, 30009

Division: Geogrid

Job ID: 13506

it’s what’s inside that counts

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There’s more to CMC than our steel products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:

• Competitive compensation

• Advancement opportunities

• Training

• Paid time off

• Low-cost medical, dental, vision

• Company-paid life and disability

• Company matching 401(k) plan

• Employee stock purchase plan

Why This Job

Working for Tensar, a division of CMC, presents a unique chance to engage with cutting-edge geosynthetic solutions. CMC's commitment to innovation, sustainability, and global impact offers employees a dynamic environment to grow their skills and make a tangible difference in projects worldwide. Joining our Team means you'll play a pivotal role in shaping the future of geogrid technology and collaborative expertise.

What You'll Do

Creating and implementing marketing strategy to create demand for the company’s solutions, including overseeing the marketing strategies, product concepts and promotional programmes that drive interest and sales.
Responsible for the corporate brand and ensuring global consistency
Responsible for ensuring the organization complies with current marketing and copyright regulations as well as accepted professional standards, policies, procedures, and legislation.
Oversee all areas of the marketing department. This may include digital marketing, direct marketing, print marketing, media marketing, social media marketing, market research and coordinating with external agencies
Lead the content marketing plan and develop content and communications which enable and support the overall commercial engine.
Development and management of annual marketing budgets
Provide strong leadership to the team and demonstrating the company’s values and leadership behavior framework
Promote a culture of high-performance with a focus on successful outcomes
Provide support and development opportunities to the marketing team. Increasing their knowledge and sharing best practices
Analyze key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to formulate actionable insights for the marketing team
Use marketing insights to contribute towards the overall business strategy
Formulate unique insights to understand the customer from a marketing perspective
Build strong relationships with Managers in other departments within the business
Provide professional advice to support Managers with any marketing challenges
Maintain close working relationships with the commercial teams, both inside and outside sales

What You'll Need

Extensive experience and knowledge of Business-to-Business marketing (B2B), minimum of 8 years’ experience as a Marketing Manager
Extensive knowledge of marketing technology
Focused on strategic goals and able to direct, control and co-ordinate activities towards areas which yield the highest long-term rewards for the organization
The ability to thrive in a fast-changing dynamic ‘hands on’ environment, goal orientated, an outstanding communicator and capable of thriving under pressure
Ability to formulate customer communication strategies including all aspects of the marketing mix
Ability to progress further within this dynamic organization

Your Education

Bachelor's degree in marketing, business or related field, or equivalent experience. Master of Business Administration a plus

We are Commercial Metals Company, a Fortune 500 company with a family feel that’s already part of your life. Our steel products have been supporting structures in more than 20 countries for over 100 years. And the secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging problems facing our world over the last 100 years — but we’re just getting started.

If you’re ready to reimagine ways to make the steel industry more sustainable, reinforce the bridges and roadways connecting our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward.

CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.