Title: Marketing Manager (EBG)

Location:

Irving, TX, US, 75039

Group: Emerging Businesses Group

Division: Administration

Job ID: 20230

it's what's inside that counts

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There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:

Day 1 Benefits Coverage with low cost Medical, Vision and Dental
Day 1 Paid-time Off and Vacation
4.5% Company Match 401(k) Plan
$500 Annual Company-paid Lifestyle Benefit
Competitive Compensation and Bonuses
Company-paid Life and Disability Insurance
Employee Stock Purchase Plan
Training and Advancement Opportunities

Why This Job

CMC is seeking an experienced marketing manager with a growth mindset to join our Emerging Businesses Group Marketing team. In this dynamic role, you’ll partner with business leaders to deeply understand CMC’s solutions and services, and design, plan, and execute campaign strategies to create demand for these solutions.

This role offers a chance to make a significant impact on high-growth businesses within CMC.

CMC provides an excellent opportunity to learn the steel, construction reinforcement and ground stabilization industries and to grow in your career. Whether you will spend your day brainstorming in an office cubicle, operating a crane, running manufacturing equipment or troubleshooting technical obstacles, at CMC, you’ll get the training and support from your team that you need to excel in your role and reach your full potential.

What You'll Do

Create campaign roadmaps: Build and drive the vision for campaigns, ensuring they align with overall business and marketing goals
Create comprehensive plans for campaign execution, including timelines, budgets, and key milestones aligned to the audience and customer journey
Build and execute campaigns: Lead campaign execution, ensuring timely and effective delivery, heavily leaning in to roll up your sleeves, build, and execute across applicable marketing and sales channels
Segment target audiences: Identify and segment target audiences to tailor campaign messaging and strategies effectively
Optimize campaign performance: Monitor and measure the effectiveness of campaigns, making data-driven adjustments to enhance results
Perform strategic customer and marketing analyses: Uncover high-potential customer segments and better understand their needs, identify new growth drivers or opportunities for improvement
Create compelling content: develop engaging assets that resonate with our target audiences and drive engagement. Test asset performance and update content in line with learnings
Leadership: Collaborate with internal teams and external partners to ensure cohesive campaign execution. Lead through influence to drive business outcomes. Manage one+ direct report
Communicate campaign progress: Provide regular updates and reports to key stakeholders, ensuring alignment and transparency
Stay innovative: Keep abreast of emerging trends and best practices in marketing, incorporating fresh ideas into campaigns

What You'll Need

B2B marketing experience: experience in developing, executing, and optimizing comprehensive marketing campaign strategies that effectively support organizational objectives
Strong adaptive and curious mindset: Ability to navigate change within new and rapidly evolving area. Has innate curiosity to learn more about customer/business challenges, new tactics, and reskill/adopting new tooling and ways of working
Strategic business acumen: Ability to translate high-level strategies and business trends into actionable plans
Performance marketing / Demand Generation: Solid understanding of inbound/content marketing and advertising, events, sponsorships, customer research, paid and owned media, and various campaign types
Stakeholder management: Proven success in partnering with business stakeholders and navigating diverse relationships
Exceptional communication Strong interpersonal skills to build relationships across cultures and geographies; a real, down-to-earth communicator who inspires action. Ability to translate marketing terms into updates and education for business stakeholders
Budget management: Experience managing budgets and handling contract negotiations
People-first approach: Genuine passion for empowering teams and driving collective success
Problem-solving: Ability to navigate complex challenges with creativity and confidence
Detail-oriented: Agile delivery skills with strong attention to detail
Project management: Ability to break large projects into actionable steps and track progress to on-time completion, both individually as well as across multiple teams
6-8+ years’ experience in B2B marketing. Construction industry experience is a plus
Preferred marketing technology experience: Salesforce, Kentico, HubSpot, Monday.com

Your Education

Minimum bachelor's degree in marketing or a related field. MBA is a plus

We are CMC, a Fortune 500® company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years — and we’re just getting started.

If you’re ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward. Let's build a better world!

CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.

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Nearest Major Market: Irving
Nearest Secondary Market: Dallas

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