Title: Director of Marketing Precast

Location:

Newnan, GA, US, 30263

Group: Emerging Businesses Group

Division: Marketing

Job ID: 24852

it's what's inside that counts

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There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:

Day 1 Benefits Coverage with low cost Medical, Vision, Dental
Day 1 Paid-time Off and Vacation
4.5% Company Match 401(k) plan
$500 Annual Company-paid Lifestyle Benefit
Competitive Compensation and Bonuses
Company-paid Life and Disability Insurance
Employee Stock Purchase Plan
Training and Advancement Opportunities

Why This Job

CMC is seeking an experienced marketing director with a growth mindset to join our Enterprise Marketing team as Director of Marketing, Precast. In this dynamic role, you’ll partner with business leaders to align strategic marketing direction with business priorities, bringing together brand, content, and demand generation capabilities for the precast business and across the CMC enterprise.

This highly visible role offers a chance to make a significant impact on high-growth businesses within CMC. This is an individual contributor role supported by an extensive global network of internal and external marketing resources, with significant career advancement opportunities.

What You'll Do

Establish role and relationships as part of the CMC Precast leadership team driving direction and strategy for the business
Represent new opportunities, emerging trends, and areas for innovation to inform long-term marketing direction
Translate business objectives into actionable operational plans and ensure alignment across the organization
Own CMC Precast brand alignment with CMC brand, ensuring execution across the business tells the story of CMC Precast in the context of CMC early-stage construction
Oversee the implementation of marketing strategies and plans to ensure timely, effective and high-quality execution
Coordinate across functional teams to deliver on campaign and initiative goals, and to manage the customer experience
Serve as a translator for marketing strategy to the precast business, effectively communicating strategy and complex ideas to stakeholders
Ensure marketing KPIs (new contacts, MQLs), metrics and objectives are aligned to commercial objectives
Leverage analytics, market insights and customer feedback to proactively adapt and optimize strategy and investments
Execute dynamic re-prioritization of marketing initiatives as necessary based on strategic changes, new opportunities, or areas that require greater focus

What You'll Need

8-12+ years of experience in B2B marketing
5+ years preferred experience in the precast concrete industry
5+ years in a leadership role, managing and developing a team
Ability to identify, collect and analyze data from various sources to draw relevant insights that improve strategic decision making
Demonstrated success in developing and executing marketing strategies in a fast-paced, high-growth environment
Deep expertise in marketing analytics, data-driven decision-making and performance measurement
Proven ability to influence outside of direct reporting lines
Strong business acumen and ability to connect marketing initiatives to broader company goals
Exceptional communication, storytelling and presentation skills
Experience with marketing technology platforms (Salesforce, HubSpot, analytics, etc.) and budget management

Your Education

Bachelor's degree in marketing, business or related field, or equivalent experience. Master of Business Administration a plus

We are CMC, a Fortune 500® company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years — and we’re just getting started.

If you’re ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward. Let's build a better world!

CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.